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19 Dec 2019

Mixpanel Basics:Event tracking

We recommend tracking only five to seven events in your application instead of tracking too many things to start. Ideally, you track users going through your initial user experience and one key metric that matters for your application (e.g. YouTube might choose “Watched Video” as a key metric).

Event

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Event设计

跟踪诸如“ Hip-Hop Song Play”之类的事件太具体了。对于每种类型的音乐流派,此方法都会导致不同的事件,这将使执行一个相当简单的查询(如查找播放的歌曲总数)变得很麻烦。相反,最好跟踪“歌曲播放”事件,并将流派存储在事件属性中,然后将其用于过滤或细分我们的分析。

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跟踪诸如“按钮单击”之类的事件过于广泛。它将完全无关的动作组合在一起,例如单击注销按钮或单击歌曲的播放按钮。相反,最好跟踪描述按钮单击所代表的动作的单独事件(例如“注销”,“歌曲播放”)。

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Properties是高质量分析的基石,因为它们使你可以对数据进行切片和分组,以找到有趣的用户或操作细分,mixpanel会默认收集一些

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如何定义数据与决定要收集什么数据一样重要。在实施的计划阶段,您的团队确定了要跟踪的事件,但是经常忽略的步骤是命名约定在分析中的重要性。设置标准以保持数据干净,简洁和一致很重要。这将为有权访问Mixpanel项目的所有团队的数据带来便利,清晰和可靠。

When thinking of how to name your events, think of all the different ways users interact with your platform. Let’s look at an example page below. On this example page, there are four ways a user interacts with this platform: they can Play a song, Buy a song, Downgrade their plan, or Logout from the site.

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这个项目中 播放、购买、会员、登出 是关键event

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反复强调事件要concise,细节用properties

Profile

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跟踪所有内容很诱人,并希望数据能提供有关您的业务表现的见解。这可能会提供大量数据,但也会产生过多的噪音。

了解更多

Guide to Mixpanel Basics

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