20 Dec 2019
How stacks evolve
The new product evolution
Founders always ask us to recommend the “ideal” growth stack for startups. While this will vary among startups, we’ve identified a few stack trends across fast-growing startups that are valuable to know in the early stages.
Reduce the cost of change. In 2018, Segment hit a new record: our users enabled 86,551 new destinations over the course of the year. Assuming a 40-hour work week, our customers were turning on a new tool every 1.4 minutes of every workday. To better understand how impactful this was, we surveyed 100 of our customers. On average, they told us it took 100 engineering hours to connect a new tool, not to mention the 21 hours of recurring maintenance per month.